The design of a propaganda package for roads (Unipole) in the main cities of Saudi Arabia, as part of an extended and timely advertising campaign for the brand “Bison” of Abuljadayel Beverages Factory. The design was carried out by the brand guide to ensure visual consistency and integration with the distinctive identity of “Bison”. The ad focused on the use of colors and the well-known logo of the brand, with the inclusion of the promotional phrase “كُلك…حركات”, and a picture of the product “Bison” attracts attention. The ads were placed in strategic locations with high traffic density to achieve maximum visibility.